Mobile Banking Training
Mobile Banking Training, including maintaining knowledge of the latest developments in changing times is key for effective operations. Non-face-to-face engagement, the Corona virus and social distancing has had a direct impact on the customer experience. As a result, banks must constantly re-invent themselves to remain competitive. Ongoing challenges to look for new ways of improving their offering and ‘stickiness’ must be overcome. This is why merely keeping up with other banks, or just providing mobile apps is not enough.
Why Mobile Banking Training?
We know that Mobile Banking has revolutionised financial transactions. This is why banks must constantly adapt the way they operate to accommodate the speed of technological advances. In this environment, staying up to date with the latest developments is more important than ever. What’s more, low-cost, Mobile-only Digital Banks are putting even more pressure on banks to engage and retain different segments. Just two examples of where mobile-only banks are making their presence felt are the smart, nimble, mobile-only banks Atom and Starling. The Mobile Banking Training course has some great insights into preparing for the opportunities and threats ahead. This important subject also covers the often-neglected aspect, what your Customers really want.
Is your Mobile Banking App trapped in a ‘Walled Garden‘?
The Mobile Banking Training course illustrates why thinking outside the box is so important. It explains how to take your Digital Banking experience beyond cards, accounts and lending. Finally, it brings all this together to show why it’s the key to mobile growth.
The Mobile Banking course outlines what FinTech and mobile-only banks have, and what established banks can learn from them. We also look at how it has gone beyond merely providing access to accounts, to engaging different market segments.
The Mobile Banking Training course takes you on a comprehensive 3-day 'deep-dive' into the latest Mobile developments. This includes recent Case Studies and examples from relevant markets. The Mobile Banking Training draws on real world experiences for effective insight. This experience is drawn from an experienced Mobile Expert and former head of Mobile Banking from a Global Bank. Through the course, this information will show how to prepare for the opportunities and threats ahead, including:
- How to create 'sticky' mobile experiences and make actionable decisions from customer data
- How to gain market insights into user behaviour for maximum impact and design for continuous improvement
- 'Don't Make Me Think', and other key principles of mobile UX design
- Understanding the benefits of Design Thinking and how Design Thinking can boost creativity and break down barriers
- How to Apply Design Thinking techniques when starting a new product or service
- How mobile networks work, and why it's is important to understand which opportunities banks may be missing. A look at the market to illustrate why cross-selling, up-selling and value-added services is the future
- Learn the lessons from mobile-only banks, in this Mobile Banking Training course including Who is getting it right
- Learn from case studies taken from around the world including Atom Bank (UK), Starling Bank (UK) and Westpac
The impact of the 'millennial generation' on Digital Banking Trends
The future of mobile banking as the dominant retail-banking service
Customer relationships and engagement preferences and their impact on the future of retail banking
Mobile-only banks - Who is getting it right? Case Studies from around the world including the United Kingdom, Australia & Europe
Mobile Banking Technology, Mobile Commerce Apps & Mobile Payment Systems
Digital Transformation Examples, Case Studies, and Best Practices
Interesting uses of the latest Mobile Technology, a look at 'Bots, AI & Mobile, Biometric Security, I Beacon and Bluetooth
Emerging opportunities for Banks with interesting Digital Technologies;
Bank Innovation and threats from non-bank Mobile offerings
Apple Pay, Facebook & other non-bank competitors Online Payment Platforms
Taking Mobile beyond Cards, Accounts & Lending
Cross-selling, upselling & Value Added Services;
Creating 'sticky' Mobile User Experiences using Digital Wallets, Cards & Mobile Payment Solutions;
How to think like a Mobile Network Operator, Brand, Loyalty & Offering;
Working with stakeholders and technical teams
Matching business and user needs with technical capabilities
Collaborate, 'in house' or outsource
Key messages to communicate to the business
Aligning organization and stakeholder goals
Segments, Persona's & Customers
Keeping it simple: 'The 9 principles' that ensure your customers' needs are met
Understanding customer psychology and selecting target markets
The Customer Value Proposition: "Don't Make me think" and other Key Principles for Mobile Design
The 9 Principles of Mobile Design of Banking Products
3 clicks Principle for optimum Mobile Usability
Converting early adopters to Loyal Customers
The Digital Customer Journey - How to achieve excellence in experience delivery;
Native vs HTML and Responsive /adaptive/ Apps
Devices, Coverage & Experience;
Tablets, Phones, Apps, Stores and Wi-Fi & GSM & User Experience
SMS, USSD & WAP - Why they are still relevant
The Bank Innovation Opportunities many banks are missing;
Mobile & GSM networks - What mobile bankers need to know
What are the obstacles in collaborating with Mobile Networks, FinTech & Banks;
- Digital, Mobile Heads & Leaders
- Retail Banking Leaders, Head of Mobile
- Digital & Electronic Chanel Managers
- The 'C' suite, Executives, Directors, VP's, & EVP's
- Retail & Electronic banking leadership
- Innovation Experts, Project Managers & SME's
- Strategy, Risk, HR Executives & Managers
What Is Mobile Banking
Building A Business Case For Bank Innovation
Latest Mobile Banking Technologies
Gathering Momentum
DAY 2: MASTERING MOBILE DESIGN OF BANKING PRODUCTS & DELIVERY
What Do Mobile Banking Technology Customers Want
Apps, Web & Mobile User Experience & Design Thinking
How Mobile Networks Work & Why They Are Important
Secure Mobile Banking
DAY 3: MASTERING MOBILE BANKING FEATURES, PRODUCT COMMERCIALISATION & GROWTH
Mobile Banking Launch Strategies
Managing & Influencing Customer Conversations
People, Influence & Change best Mobile Banking Practices
Keep Up With The Latest Mobile Technology
COURSE FEE INCLUDES ✔ | |
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Course/Attendance Fees | |
Course Manual & Materials | |
4/5-Star Venue | |
Morning & afternoon tea's daily | |
Lunch/Meals | |
♿ | Friendly (please advise on booking) |
COURSE FEE EXCLUDES ✘ | |
Delegate Travel | |
Delegate Accomodation | |
Transfers & Transport | |
Course Rates | |
EARLY BIRD REGISTRATION (T&C's Apply) | |
Standard Rate | |
X2 | Colleague Discount Rate |
X3 | Group Discount Rate |
If Banks can’t offer their customers something more valuable than Amazon Prime, then we are probably in the wrong business
Bradley Leimer – Head of Fintech Strategy at Explorer Advisory & Capital