Mass Market Retail Banking
Mass Market Retail Banking requires a change in how the bank designs and delivers products and services to mass-market, low-banked and un-banked customers. The use and take-up of traditional banking services (deposits, term deposits, savings and investments) remains low in emerging markets for low and un-banked customers and Cash is still King. However the new focus on transactional revenue in low-value, high volume electronic transactions makes this segment an exciting new opportunity.
Changing demographics, education and wealth distribution, fed in recent years by the dramatic fall in the costs of technology, and stellar advances in Mobile & Digital Innovation appears to have awakened new interest from major banking players to the opportunities in new and fast-growth markets, recently suggested by new Solveworx research.
There is a definite requirement for Transactional banking in the provision of person-to-person payments, domestic and international remittances, pre-paid purchases, and payment mechanisms. It represents a great opportunity to engage customers, and build a sustainable, profitable business, with services crafted and priced to market requirements.
How to differentiate the bank in a competitive market
Mobile money services: case study equity bank vs. Mpesa
How to capture retail banking market share & revenue
How to compete with networks and managing complex relationships
Building low-cost, scalable footprint, presence & networks
How to build out distribution networks for mobile & branchless banking
How to develop capacity, capability, products, services and the IP (Intellectual Property) within your bank.