The Mobile Banking Masterclass course takes you on a comprehensive journey into the latest Mobile developments. This includes recent Case Studies and examples from relevant markets. The Mobile Banking Masterclass draws on real world experiences for effective insight. This experience is drawn from an experienced Mobile Expert and former head of Mobile Banking for a Global Bank.

This course shows how to prepare for the opportunities and threats ahead:

• How to create 'sticky' mobile experiences and make actionable decisions from customer data
• How to gain market insights into user behaviour for maximum impact and design for continuous improvement
• 'Don't Make Me Think', and other key principles of mobile UX design
• Understanding the benefits of Design Thinking and how Design Thinking can boost creativity and break down barriers
•  How to Apply Design Thinking techniques when starting a new product or service

Also

• How mobile networks work, and why it's is important to understand which opportunities banks may be missing.
• A look at the market to illustrate why cross-selling, up-selling and value-added services is key
• Learn the lessons from mobile-only banks, in this Mobile Banking Training course including Who is getting it right
• Learn from case studies taken from around the world including Atom Bank (UK), Starling Bank (UK) and Westpac

The Mobile Banking Masterclass presents the topic in a simple, easy-to-understand manner, building step-by-step, to help every Retail Banker, regardless of role, broaden their knowledge of what is driving Mobile behaviour. .

• What your Mobile Banking Customers really want
• The impact of the 'millennial generation' on Digital Banking Trends
• The future of mobile banking as the dominant retail-banking service
• Customer relationships and engagement preferences and their impact on the future of retail banking
• Mobile-only banks - Who is getting it right? Case Studies from around the world including the United Kingdom, Australia & Europe
• Mobile Banking Technology, Mobile Commerce Apps & Mobile Payment Systems

PLUS

• Digital Transformation Examples, Case Studies, and Best Practices
• Interesting uses of the latest Mobile Technology, a look at 'Bots, AI & Mobile, Biometric Security, I Beacon and Bluetooth
• Emerging opportunities for Banks with interesting Digital Technologies;
• Bank Innovation and threats from non-bank Mobile offerings
• Apple Pay, Facebook & other non-bank competitors Online Payment Platforms
• Taking Mobile beyond Cards, Accounts & Lending
• Cross-selling, upselling & Value Added Services;
• Creating 'sticky' Mobile User Experiences using Digital Wallets, Cards & Mobile Payment Solutions;
• How to think like a Mobile Network Operator, Brand, Loyalty & Offering;
• Working with stakeholders and technical teams
• Matching business and user needs with technical capabilities
• Collaborate, 'in house' or outsource
• Key messages to communicate to the business
• Aligning organization and stakeholder goals
• Segments, Persona's & Customers
• Keeping it simple: 'The 9 principles' that ensure your customers' needs are met
• Understanding customer psychology and selecting target markets
• The Customer Value Proposition: "Don't Make me think" and other Key Principles for Mobile Design
• The 9 Principles of Mobile Design of Banking Products
• 3 clicks Principle for optimum Mobile Usability
• Converting early adopters to Loyal Customers
• The Digital Customer Journey - How to achieve excellence in experience delivery;
• Native vs HTML and Responsive /adaptive/ Apps
• Devices, Coverage & Experience;
• Tablets, Phones, Apps, Stores and Wi-Fi & GSM & User Experience
• SMS, USSD & WAP - Why they are still relevant
• The Bank Innovation Opportunities many banks are missing;
• Mobile & GSM networks - What mobile bankers need to know
• What are some of the obstacles in collaborating with Mobile Networks, FinTech & Banks;

While there are no specific pre-requisites to attend the course, the Mobile Banking Training Masterclass assumes delegates have an understanding of broad banking principles and practise, and are reasonably familiar with the main functions and concepts of Retail Banking; and, have either previously or currently worked in a leadership role; or are preparing for such a role in the future.

The course is ideally suited for those currently in these roles or preparing for roles including;

• Digital, Mobile Heads & Leaders
• Retail Banking Leaders, Head of Mobile
• Digital & Electronic Chanel Managers
• The 'C' suite, Executives, Directors, VP's, & EVP's
• Retail & Electronic banking leadership
• Innovation Experts, Project Managers & SME's
• Strategy, Risk, HR Executives & Managers

The Course has been adapted for both an ONLINE and CLASS/ GROUP Training

Module 1 - Why mobile is key to maintaining customer relationships & engagement

Module 2- Mobile Technology and experience-led banking

Module 3 - Take your customer on a journey

Module 4 - Keeping things simple - Mobile Loyalty, Brand & Experience

Module 5 - Breaking the barriers of Enterprise Platforms

Module 6- Mobile Banking and User Experience

Module 7 - Customer Intelligence: Refining & Customising the mobile App

Module 8 - How Design Thinking can help creativity and break down barriers in the organisation

Module 9 - How to Apply Design Thinking Techniques to Mobile Banking

Module 10 - Mastering Mobile Banking Commercialisation & Growth

Module 11 - Managing & influencing Customer Conversations

Module 12 - The culture of continuous improvement